Secia Pack Heads to PATS Birmingham: Empowering Global Pet Brands with Compliant & Sustainable Flexible Packaging
The PATS (Pet & Aquatics Trade Show) Birmingham is the UK's most influential and longest-established professional B2B exhibition dedicated to the pet industry. Hosted at the National Exhibition Centre (NEC) in Birmingham-the core commercial hub of Europe-the show radiates business resources across the UK and the entire European pet market. Founded in 2009, PATS has accumulated 17 years of professional industry experience and is widely recognised as the authoritative trading platform for pet retail, distribution and supply chain cooperation in the UK. Strictly trade-only, it is open exclusively to professional buyers, brand owners, distributors and manufacturers, ensuring high-quality business negotiation and technical communication.
As a benchmark event for the British pet industry, PATS achieved record-breaking performance in 2025, attracting 6,021 professional visitors worldwide and 430 domestic and international exhibitors, with visitor volume surging by 70% year-on-year. It gathers high-end buyers, chain retailers, cross-border brand operators and supply chain service providers from the UK and across Europe, serving as a core platform for new product launches, technological innovation, channel expansion and compliance communication in the pet sector. Covering the full industrial chain of pet food, pet supplies, aquatic equipment, exotic pets and pet care, PATS co-locates with equestrian and rural lifestyle exhibitions to build a diversified and high-precision business cooperation ecosystem.
Against the backdrop of evolving European sustainable packaging regulations and the phased implementation of PPWR compliance frameworks, PATS Birmingham has become a key hub for sustainable packaging upgrading, compliant solution iteration and new material application in the European pet industry. A large number of high-end European pet brands and leading retailers select innovative packaging solutions that comply with EU PPWR, UK local packaging rules and food contact safety standards at this exhibition, accelerating the industry transition from traditional high-barrier aluminium foil structures to recyclable, mono-material and low-carbon packaging systems. By participating in PATS Birmingham, Secia Pack aims to deeply explore market demands in the UK and Europe, delivering one-stop flexible packaging solutions tailored for European regulations, high-temperature retort processes and premium brand positioning.
Core Exhibition Products & Solutions
Combining the professional positioning of PATS Birmingham and the latest PPWR compliance and sustainable development trends in the UK and EU markets, Secia Pack focuses on displaying custom flexible packaging solutions exclusive for pet food, including traditional high-performance packaging and new-generation PPWR-compliant mono-material sustainable packaging, fully meeting the transitional upgrading and long-term low-carbon transformation needs of different brands. All exhibited products have passed strict retort ageing tests, barrier performance tests and food contact migration tests, fully adapting to the production, sterilisation, storage and export compliance requirements of high-end European and American pet food.
1. PPWR-Compliant All-PP Aluminium-Free Mono-Material Retort Pouch (Flagship Solution)
In response to the phased implementation of EU PPWR regulations and the 2030 ban on Class D packaging, Secia Pack showcases self-developed seven-layer all-PP coextruded mono-material retort pouches. Adopting a 100% polypropylene substrate system without aluminium foil, PET or PA dissimilar materials, the product strictly controls the EVOH functional component within 5% by weight, fully complying with CEFLEX and RecyClass mono-material recyclability standards and supporting EU PPWR compliance declaration. It stably withstands 121°C high-pressure retort sterilisation and solves industry pain points such as sharp barrier decline, flex cracking, pouch bursting and delamination of traditional aluminium-free packaging after retort. It balances four core advantages: high-temperature food safety, high-barrier freshness preservation, mechanical recyclability and export compliance, serving as the core solution for European pet brand packaging upgrading.
2. Traditional High-Performance Aluminium Foil Retort Packaging (Transitional Solution)
For brands in the transitional stage, mature BOPET/AL/RCPP high-end aluminium foil retort pouches are displayed. With ultra-low oxygen and water vapour transmission, the product supports 18-24 months long shelf life, suitable for high-end wet pet food, canned soft packaging and high-oil pet food. With mature technology and stable performance, it serves as a reliable short-term export solution for overseas brands.
3. Full-range Custom Dry Pet Food Packaging
The product portfolio includes stand-up zipper pouches, flat-bottom quad-seal pouches, windowed pouches and moisture-proof high-barrier roll films, supporting premium printing processes such as matte, glossy, spot UV, hot stamping and embossing. Featuring excellent dustproof, moisture-proof, puncture-resistant and sealing performance, it meets the long-term freshness and retail display needs of dry pet food, freeze-dried snacks and functional pet diets.
4. Food-Grade Compliant Personal Care & Health Food Packaging
We also display personal care, ready meal and dietary supplement packaging adapted to the European market. All materials comply with FDA and EU 10/2011 food contact standards, providing one-stop custom packaging services for cross-border brands of multiple categories.
At the exhibition, the Secia Pack team provides one-on-one professional technical consultation. According to customers' product formulas, sterilisation processes, shelf-life targets and compliance declaration requirements, we deliver accurate packaging structure matching, material solutions and custom processes, together with authoritative test reports, certification documents and recyclability compliance assessment support.
With the advancement of global carbon neutrality strategies and the continuous tightening of packaging regulations in Europe and America, sustainability, recyclability and compliance have become the core trends of the cross-border packaging industry. The EU PPWR regulation was officially published on 22 January 2025 and entered into force on 11 February 2025, with full general application starting on 12 August 2026. From this date, all packaging placed on the EU market must fulfil comprehensive compliance obligations including substance restrictions, PFAS control, heavy metal limits, declaration of conformity, technical documentation retention and EPR extended producer responsibility. Traditional heterogeneous aluminium foil composite packaging will gradually phase out from the mainstream market. Although the UK does not directly implement EU PPWR rules, most export-oriented brands operate in both UK and EU markets, making packaging upgrading an inevitable trend.
About Secia Pack
Founded in 2006 and located in Tangqi Industrial Park, Linping District, Hangzhou, Secia Pack is a national high-tech enterprise and national specialised, refined, differential and innovative "Little Giant" enterprise, integrating flexible packaging film R&D, structural design, intelligent production and customised sales. With over 20 years of industry experience, the company operates two intelligent manufacturing bases covering a total area of 80,000 square metres, with a professional team of more than 500 employees, including over 40 quality control specialists and 20 core R&D engineers, capable of independent material modification, structural innovation, process optimisation and compliance testing.
Adhering to the core philosophy of "Innovation-driven Development, Patent-enabled Upgrading", Secia Pack is equipped with Class 10,000 professional laboratories and Class 100,000 GMP clean workshops, establishing a strict full-process quality control system to provide safe, stable and compliant premium custom flexible packaging and one-stop solutions for high-standard industries including pet food, ready meals, personal care, pharmaceuticals and medical devices. The group implements a professional industrial layout with three subsidiary companies achieving full industrial chain collaboration: Secia Pack focuses on pharmaceutical and sterile medical device packaging; specialises in pet food, ready meals, health food and personal care packaging; develops and produces functional PE films, forming a closed-loop industrial chain of independent upstream film production and downstream custom pouch manufacturing to guarantee quality and delivery stability from the source.
Supported by continuous R&D investment and technological iteration, Secia Pack holds more than 100 national patents, continuously breaking through core technologies such as high-temperature retort resistance, high barrier performance, recyclable mono-material structure and sterile protection. The company has built a comprehensive international compliance certification portfolio, including ISO9001, ISO14001, ISO13485, FSSC22000, BRC, FDA food contact certification, Disney audit certification and China Environmental Label Certification, fully meeting the market access standards of Europe, America, Southeast Asia and other mainstream global markets.
On the production side, the dual-site digital intelligent manufacturing system with central control platforms and visual digital dashboards enables full-process traceability and intelligent management of order scheduling, raw material supervision, production processing, online quality inspection and finished product delivery. It ensures standardised delivery for bulk orders and quickly responds to small-batch customisation, new product sampling and special process development. With outstanding technical strength and reliable delivery capability, Secia Pack has become a long-term strategic partner of well-known domestic and international brands including L'Oréal, Unilever, PROYA, NOURSE, Honest Bite, Full Pet and Abbott, with products exported to dozens of countries and regions worldwide.
As a national high-tech enterprise focusing on the R&D and production of premium flexible packaging, Secia Pack adheres to the development principle of "compliance first, innovation core, quality fundamental". We continuously iterate innovative products such as recyclable mono-material retort packaging and low-carbon functional packaging, narrow the performance gap between sustainable packaging and traditional aluminium foil packaging, and optimise mass production costs to realise large-scale application of green and compliant packaging. Supported by over 100 patents, dual-site digital production capacity and a complete international compliance system, the company continues to deepen its layout in the European high-end market covering pet food, ready meals and personal care.
PATS Birmingham serves as a crucial opportunity for Secia Pack to expand its European market presence. Taking the exhibition as a professional communication platform, we aim to connect with local European pet brands, importers, distributors and supply chain enterprises, accurately capture regulatory updates and end-market demands, and deliver customised packaging solutions adapted to local standards. Meanwhile, we actively engage in industry technical exchanges, absorb cutting-edge European sustainable packaging concepts, and continuously optimise product structure and technical systems, helping global brands calmly respond to international packaging regulatory changes and achieve three-dimensional upgrading in product quality, regulatory compliance and low-carbon transformation.
