From Moscow to the Global Pet Market: What ParkZoo 2026 Reveals About the Future of Pet Food Packaging
Looking Back at ParkZoo 2026: A Major Gathering of the Russian Pet Industry
From September 23 to 25, 2026, the International Pet Industry Exhibition ParkZoo 2026 was held at Crocus Expo IEC in Moscow, bringing together pet food manufacturers, distributors, retailers, veterinary professionals, pet product brands, and suppliers from Russia and overseas.
As one of Russia's major professional exhibitions for the pet industry, ParkZoo has become an important platform for companies to present new products, meet distributors and retailers, understand market demand, and explore new business partnerships. The 2026 edition was held in Halls 3 and 4 of Pavilion 1 at Crocus Expo. According to the official exhibition information, approximately 280 companies participated, including more than 190 Russian companies and 83 Chinese companies, with additional exhibitors from Belarus, Germany, Italy, Slovenia, Japan and other markets. The organizers expected more than 15,000 professional visitors. For the pet industry, these numbers are more than exhibition statistics. They reflect a market that is becoming increasingly professional, diversified, and competitive.
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ParkZoo 2026 also covered a broad range of pet-related categories, including pet food, treats, veterinary products, grooming products, accessories, pet care products, and technology-enabled solutions. The business program included discussions around product labeling, batch tracking, veterinary pharmaceuticals, pet-friendly culture, breeding, and professional grooming.
Behind the Exhibition: The Russian Pet Market Is Becoming More Local, Premium and Professional
One of the most important signals from ParkZoo 2026 is the continued development of Russia's domestic pet industry.
According to the official ParkZoo 2026 press release, the Russian pet products market was estimated by Zooinform at approximately 590 billion rubles in 2025. At the same time, competition is becoming stronger, particularly in premium products and smart pet devices. Companies are increasingly looking for solutions that combine quality, specialization, accessibility, and supply-chain stability.
The development of local production is another important trend.The official ParkZoo review of the 2025 market noted that the Russian pet products market grew by 17% between 2023 and 2024, with import substitution identified as one of the major drivers. It also reported that around 20 new pet food production facilities had been launched in Russia over the preceding three years, while imported pet food accounted for less than 10% of the market.
This development has an important implication for packaging. When pet food production becomes increasingly localized, packaging is no longer simply a supporting material. It becomes part of the manufacturing and supply-chain system.Pet food brands need packaging that can protect the product during filling, sealing, transportation, warehousing, distribution, and retail display. For products containing oils, animal proteins, functional ingredients, or sensitive nutrients, packaging performance can directly influence product quality throughout its shelf life. This means the future competition in pet food packaging will not only be about appearance.It will increasingly involve barrier performance, sealing reliability, mechanical strength, filling compatibility, print quality, logistics efficiency, and customization capability.
From Product Protection to Brand Value: Why Flexible Packaging Matters More
For pet food brands, packaging performs two jobs simultaneously. The first is functional protection.The second is communication.
A bag must protect the contents from external environmental factors while also presenting the brand, product information, nutritional positioning, usage instructions, and visual identity to consumers.
This is particularly important as the pet food market becomes more segmented. Products are no longer limited to basic dry food. The market now includes functional nutrition, freeze-dried food, treats, wet food, supplements, specialty diets, and products designed for different breeds, ages, sizes, and health needs.
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Different products create different packaging requirements.
For dry pet food and treats, high-barrier multilayer structures can help reduce exposure to oxygen and moisture. Strong sealing and mechanical properties are also important during transportation and handling.
For products that require higher protection against light, oxygen, and moisture, metallized or aluminum-containing multilayer structures may be considered depending on the product characteristics and shelf-life requirements.
For wet pet food and certain ready-to-eat products, packaging may need to withstand more demanding processing conditions, including heat treatment or retort sterilization where the specific product and packaging structure require it.
At the same time, stand-up pouches, zipper pouches, three-side-seal bags, flat-bottom pouches, quad-seal bags, spout pouches, shaped pouches, and roll films provide brands with different options for product positioning and filling systems. For a packaging manufacturer, therefore, customization is not simply about changing the size or printing a different logo.It means selecting the right material structure + bag format + sealing system + barrier performance + printing solution according to the actual application. This is where Secia Pack sees its role in the pet food packaging supply chain.
Secia Pack: Building Packaging Solutions for the Next Generation of Pet Food Brands
For Secia Pack, the conclusion of ParkZoo 2026 is not the end of an exhibition-it is the beginning of another round of conversations with the international pet food industry.
Secia Pack is backed by a manufacturing organization with more than 20 years of experience in flexible packaging. According to the company profile, the business was established in Hangzhou in 2006 and has more than 500 employees, with dedicated quality and R&D teams. The company operates multiple production facilities and has developed capabilities covering composite flexible packaging, material research, packaging development, printing, and manufacturing.
The company's packaging portfolio covers a broad range of flexible packaging formats, including three-side-seal pouches, stand-up pouches, zipper pouches, stand-up zipper pouches, flat-bottom pouches, quad-seal pouches, back-seal pouches, spout pouches, roll films, shaped pouches, and bags with windows.
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For the pet food sector, this flexible packaging capability creates an important foundation for customized solutions.A pet food brand may be looking for a compact snack pouch today, a larger dry food bag tomorrow, and a high-barrier package for a functional or sensitive product in the future.
The packaging supplier therefore needs to understand not only the bag itself, but also the product, filling process, transportation environment, storage conditions, sales channel, and brand positioning. This is the direction Secia Pack continues to develop. We believe that good packaging should do more than contain a product.It should protect, perform, communicate, and create value. As the global pet food industry continues to evolve, Secia Pack will continue working with brand owners, food manufacturers, distributors, and industry partners to develop packaging solutions designed around real product requirements. From concept to production, from material selection to finished pouches, we are ready to move forward with the pet food industry.
