Secia Pack Successfully Concludes PATS Birmingham 2026: High-Performance Pet Food Packaging Gains Attention from European Buyers
PATS Birmingham 2026 Concludes Successfully with Strong Engagement from European Buyer
On 29 September 2026, PATS Birmingham 2026 officially came to a successful close at NEC Birmingham after three days of industry exchange from 27 to 29 September. As one of the UK's leading B2B trade exhibitions for the pet and aquatics industries, the event brought together pet food brands, purchasing professionals, distributors, retailers and industry specialists from the UK and European markets.
As a professional flexible packaging manufacturer, Secia Pack participated in the exhibition with a range of customized pet food packaging solutions and engaged in face-to-face discussions with visitors from the UK, Germany, France, the Netherlands, Spain and other European markets. During the three-day event, visitors showed strong interest in our pet food bags and asked detailed questions about material structures, oxygen and moisture barrier performance, printing quality, zipper and tear-notch designs, sustainable materials, customization options, production lead times and minimum order quantities. Many buyers came to the booth with specific packaging projects and purchasing requirements rather than simply collecting product information. Several visitors further requested packaging samples, technical specifications and customized development solutions for internal evaluation after the exhibition.
For Secia Pack, PATS Birmingham was more than a product showcase; it provided a valuable opportunity to understand the real packaging challenges of European pet food brands, communicate directly with purchasing decision-makers and explore potential long-term B2B partnerships.
High-Barrier, Sustainable and Customized Packaging Become Key Market Trends
The feedback collected during PATS Birmingham also highlighted several important trends in the European pet food packaging market. As pet food categories continue to diversify, packaging is expected to provide more than basic containment and transportation.For dry dog and cat food, freeze-dried pet food, treats and other sensitive products, brands are increasingly looking for packaging with reliable oxygen, moisture and light barrier performance to help protect product quality during storage and transportation. High-barrier pet food packaging was therefore one of the key areas of interest among visitors at the exhibition.
At the same time, sustainability is becoming increasingly important for European brands, with buyers paying greater attention to recyclable materials, mono-material structures and packaging solutions that can better support their environmental goals and market requirements. Beyond protection and sustainability, brand differentiation is also driving demand for customized flexible packaging. Premium printing, matte and soft-touch finishes, hot stamping, embossing, resealable zippers, tear notches and customized pouch formats can help pet food brands strengthen their visual identity across retail shelves and e-commerce platforms. These market signals demonstrate that modern pet food packaging is increasingly expected to balance product protection, functionality, sustainability and brand presentation, creating new opportunities for professional flexible packaging manufacturers with strong customization and manufacturing capabilities.
Secia Pack Provides Integrated Custom Pet Food Packaging Solutions
As a direct flexible packaging manufacturer, Secia Pack focuses on providing customized packaging solutions for food and pet food brands worldwide. At PATS Birmingham, Secia Pack showcased a diverse range of pet food bags, including flat-bottom pouches, quad-seal bags, back-sealed treat bags, zipper pouches, high-barrier composite bags and other customized flexible packaging formats.
Depending on product characteristics, package size, filling requirements and target market, Secia Pack can provide PET/AL/PE and other customized multilayer structures designed to meet different requirements for oxygen barrier, moisture barrier, light protection and heat-sealing performance. Functional options such as resealable zippers, tear notches, customized dimensions and thicknesses can also be integrated into the packaging design.
In terms of brand presentation, Secia Pack supports high-definition rotogravure printing and a range of premium finishing options, including matte finishes, soft-touch effects, hot stamping and embossing, allowing customers to create packaging that combines product protection with strong visual appeal.
More importantly, Secia Pack operates as a direct manufacturer rather than a trading company, with key production processes including lamination, printing, pouch making and quality inspection managed within its own manufacturing system. The factory is equipped with professional production lines and quality control procedures, while laboratory testing capabilities cover oxygen transmission rate, water vapour transmission rate, tensile strength and heat-sealing performance.
From small-batch trial orders to large-scale production, Secia Pack can provide flexible manufacturing support and participate in the early stages of packaging development, helping B2B customers select suitable materials and pouch structures based on their products and market requirements.
PATS Birmingham Concludes, While Secia Pack Continues Building Long-Term European Partnership
Although PATS Birmingham 2026 has successfully concluded, the conversations and cooperation opportunities generated during the exhibition are only the beginning for Secia Pack. Following the event, our team will continue to follow up with European customers regarding sample development, material recommendations, packaging structures, technical documentation and quotations, with the aim of turning exhibition discussions into long-term B2B partnerships. The exhibition also provided Secia Pack with a clearer understanding of the direction of the European pet food packaging market: high-performance packaging will continue to support products such as freeze-dried food and dry pet food that require stronger protection; sustainable packaging will become increasingly important as brands respond to evolving environmental expectations; and customized packaging with advanced printing, premium finishes and functional features will play a greater role in brand differentiation. These trends closely align with Secia Pack's long-term focus on flexible packaging, pet food packaging, high-barrier packaging, sustainable packaging and customized packaging solutions.
Looking ahead, Secia Pack will continue investing in material development, manufacturing technology and packaging innovation, while strengthening its ability to provide safe, functional, visually appealing and reliable packaging solutions for global pet food brands. From a single exhibition conversation to long-term cooperation, and from an individual packaging product to an integrated packaging solution, Secia Pack is committed to supporting pet food brands, private-label operators, distributors and other B2B customers with professional manufacturing capabilities and flexible packaging services.
